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ABSOLUT BOOK

The ABSOLUT BOOK, written by Richard W. Lewis, contains almost all published ads until 1996 and a lot of information on the marketing campaigns – from the very beginning. Please note that it does not contain any ads published after 1996. There is also a follow-up, ABSOLUT SEQUEL, which collects the best of 1996-2005. There are many ads in these books.
If you don't find them in your local book store, I know that the ABSOLUT BOOK and ABSOLUT SEQUEL are available at some internet bookshops like www.amazon.com.

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