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All postings must comply with all applicable legal requirements and Pernod Ricard Code of Commercial Communications. Without limitation of the foregoing, Postings violating the below rules will also be removed,
• no glorification of the alcohol strength, relatively high alcohol content or intoxicating effect of a drink;
• no association with bravado or with violent, aggressive, dangerous or anti-social behavior;
• no suggestion to any association with, acceptance of or allusion to, illicit drugs;
• no association with sexual success or explicit nudity
• no suggestion that drinking can lead to social success or popularity;
• no encouragement of illegal, irresponsible or immoderate drinking; including portraying persons under legal drinking age
• no encouragement of “down-in-one” consumption;
• It must not have a particular appeal to those under legal purchase age;
• It must not suggest that a drink can enhance mental or physical performance;
• it must not violate exclusive rights attaching to any trademarks, copyrights, rights of publicity or privacy, or other similar rights or interests
In addition Pernod Ricard/The Absolut Company reserve the right to remove any material that can be seen as offensive to individuals or any type or any type of group, inappropriate for an alcohol beverage company, or a possible violation of any national or international voluntary advertising codes.