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Product idea

Regarding product ideas and product cooperation – we are very selective in the launch of new products. We strongly believe that each flavour or product should have a very clear and distinctive role within our product range. Thus, and for legal reasons, we prefer to work with our own bank of ideas for further development of the Absolut portfolio.

Please do not take this personally – this is a policy that we always apply, on all suggestions. We are proud that our brand has been of such inspiration, but even though we get plenty of e-mails from people with ideas of advertising and/or products, we can't review them.

Martin Vigerland Report inappropriate content


  • I may be late to the party here but I've just seen the unofficial design idea for an Absolut Vodka StarWars Special Edition bottle.

    What a cool ad campaign you could have, you would shift millions of bottles after all it's the merchandising rights that made Lucas what he is to day.

    You could have a Sith Edition with the slogan "Only the Sith deals in Absolut" and comes in a black Sith casket or cloak.
    Also a Jedi Edition with a name change like Absolut Force with a slogan "May the Force be with you" coming in a brown Jedi casket or cloak.

    You would make millions!!

    Steven Parker
  • Dear Steven,

    Thank you for taking time and sharing your ideas and observations with us. We do appreciate it!

    All the best,

    Galya K
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