Why the strange names?
We are an international brand and by combining a premium product and going our own way in the market we have reached acknowledgement.
The thread goes through everything we do and the name is a central point for a product and how it is perceived. ABSOLUT is always looking for the extra – a thought, a smile or a surprise. ABSOLUT is sold worldwide and a flavour or taste can have many different names and spellings. For that reason we have chosen our own variation. ABSOLUT KURANT, has a meaning in Swedish and no direct meaning in English or any of the international languages.
The name, ABSOLUT KURANT, resembles the English black currant, but also alludes to the brand’s Swedish origins. The taste of ABSOLUT KURANT is smooth and mellow, with a fruity black currant character and a hint of tartness. Black currant is a unique Swedish vodka flavor and a tribute to the brand’s Swedish roots.